Sports

Manchester United make £144.8m from jersey sponsorship every year

Manchester United
Written by Amenorhu Kwaku

Manchester United’s poor performances this season have not had much effect on their income after it was reported that the Red Devils made a massive £144.8m from jersey branding alone.

It has been a catastrophic season for United, with the club sitting in the sixth position on the Premier League table. The Red Devils currently have 54 points from 34 games and are likely to miss out on Champions League qualification next season.

” alt=”It has been a frustrating season for Ronaldo and Manchester United (IMAGO / PA Images)” width=”790″ height=”536″ data-original=”https://ocdn.eu/pulscms-transforms/1/vwMktkpTURBXy8yZmVmODhlZjI4M2I5NTY2ODJjOTZjOTk2YmIwMzQ4NC5qcGeRlQLNAxbNAhjCww” /> It has been a frustrating season for Ronaldo and Manchester United

Also, they are set to end a third successive season with no trophy as they are currently out of the Premier League race and the Champions League.

However, despite their shambolic performance on the pitch, their finances off the pitch have not really taken a hit. And one of the factors for their strong finances off the pitch is down to the money they make from jersey sponsorships.

According to The Hustle, United make £144.8m a year from jersey advertisement alone. A large chunk of this money comes from Adidas, who are United’s kit producers.

” alt=”Luke Shaw in Manchester United’s home jersey” width=”600″ height=”600″ data-original=”https://ocdn.eu/pulscms-transforms/1/MEGktkpTURBXy9jNzBmNDk1OTAzZWJkYjYyODYzMzk2OTZkMTRmOGFjMy5qcGeRlQLNAljNAljCww” /> Luke Shaw in Manchester United’s home jersey

The German sportswear company signed a 10-year-deal worth £75m with United in 2015. It is the joint-fourth highest of any club in European football, with only Real Madrid and Barcelona receiving more from Adidas and Nike, respectively.

” alt=”Real Madrid have the most lucrative shirt deal” width=”790″ height=”553″ data-original=”https://ocdn.eu/pulscms-transforms/1/MK7ktkuTURBXy9iYTdlMGY5NS1kODg2LTQzNGUtYmRiYS01MjQxNGY2Mzk0MmQuanBlZ5GVAs0DFs0CKcLD” /> Real Madrid have the most lucrative shirt deal AFP

United also make £47m a year from their deal with Team Viewer, who are their major shirt sponsor. The German global technology company signed a five-year deal with United worth £235m in 2021, the second most expensive jersey deal at that time.

Aside from deals with Adidas and Team Viewer, United also have a sponsorship deal with Kohler, their sleeve sponsor. The global lifestyle brand signed with the Red Devils in 2018, with the deal reportedly worth £20m.

” alt=”Manchester United’s Harry Maguire” width=”790″ height=”445″ data-original=”https://ocdn.eu/pulscms-transforms/1/TYKktkqTURBXy80ZTg0MWJmZjY5MGFkNjA4NjU2ZGEzNGUzNzQ1NjY0YS5qcGVnkZUCzQMWzQG9wsM” /> Manchester United’s Harry Maguire

About the author

Amenorhu Kwaku

Amenorhu kwaku is an author, internet marketer and entrepreneur. He is the founder of SuccessValley, a network community for students and aspiring entrepreneurs